Hiring top sales talent is competitive, and businesses need to understand what truly motivates candidates to make a career move. We surveyed 500 B2B sales professionals to find out what drives their decision when considering a new company. Here’s what they prioritised: Compensation & Benefits – 34% It’s no surprise that a competitive salary and … Read more
Attracting and retaining great salespeople isn’t just about offering a competitive salary – it’s about understanding what truly matters to candidates. To get real insights, we asked over 300 B2B salespeople about the benefits they prioritise when considering a new job. Here’s what they said: Flexible working – 38% More than a third of sales … Read more
B2B sales roles are often demanding, with long hours, high targets, and the constant need to be available for clients and prospects. This can make it challenging to maintain a healthy work-life balance. However, achieving this balance is crucial for long-term success and personal well-being. Here, we explore strategies to help B2B sales professionals manage … Read more
Rejection is an inevitable part of the B2B sales process. Even the most seasoned sales professionals face it regularly. While it can be disheartening, learning how to overcome rejection and develop resilience and persistence is crucial for long-term success. Here, we explore strategies to help B2B salespeople navigate rejection and turn it into a stepping … Read more
In the fast-paced world of B2B sales, leveraging technology has become essential for staying ahead of the competition and meeting the demands of modern customers. From customer relationship management (CRM) systems to artificial intelligence (AI) and automation tools, the right technology can significantly enhance a salesperson’s efficiency, productivity, and success rates. Here, we explore some … Read more
In the intricate world of business-to-business (B2B) transactions, understanding the buyer’s psychology is not just beneficial; it’s crucial. The decision-making process in B2B sales is complex, influenced by logical evaluation, emotional factors, and the broader context of organisational goals. Let’s delve into the psychology of B2B buyers and outlines effective strategies for closing deals, ensuring … Read more
In today’s hyper-competitive B2B sales landscape, personal branding has become a vital tool for sales professionals aiming to differentiate themselves and build meaningful connections with clients. Here are some strategies to help you craft and amplify your personal brand: Define your unique value proposition (UVP) Start by identifying what sets you apart from other B2B … Read more