Attracting and retaining great salespeople isn’t just about offering a competitive salary – it’s about understanding what truly matters to candidates. To get real insights, we asked over 300 B2B salespeople about the benefits they prioritise when considering a new job. Here’s what they said:
Flexible working – 38%
More than a third of sales professionals highlighted flexibility as a top priority. The ability to work remotely and set their own hours helps them maintain a better work-life balance, increasing both job satisfaction and productivity.
Commission & bonuses – 35%
Unsurprisingly, financial incentives remain a key motivator. A strong commission structure and performance-based bonuses make roles more attractive and keep top salespeople engaged and driven to succeed.
Professional development opportunities – 27%
Career growth matters. More than a quarter of B2B sales professionals prioritise training, mentorship, and career progression when considering a new role. Opportunities for upskilling, leadership development, and clear promotion pathways can make a role far more attractive to the best salespeople.
What this means for employers
If you’re looking to attract and retain high-performing B2B sales professionals, offering a competitive salary alone isn’t enough. Providing flexible working options, strong commission structures, and Professional development opportunities can set your company apart and help you secure amazing talent in a competitive market.
Looking to grow your sales team? We help businesses connect with the right candidates by understanding what drives them. Get in touch today to find the best fit for your team.