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In the fast-paced world of B2B sales, keeping top talent motivated and engaged is no small task. Beyond offering competitive salaries and attractive benefits, one of the most effective ways to retain employees and drive performance is through consistent growth opportunities and career progression. At Totaco, we recently surveyed over 100 B2B sales professionals to … Read more
In the fast-paced world of B2B sales, staying ahead isn’t just about hitting targets – it’s about continuous learning, development, and career growth. To better understand what sales professionals prioritise when considering a new employer, we surveyed over 150 B2B sales candidates, and the results are clear: So, what does this mean for companies looking … Read more
Attracting B2B sales talent isn’t just about offering a competitive salary – it’s about communicating the right message during the hiring process. We surveyed over 100 B2B sales candidates to find out what messages make the biggest impact when they’re considering a new opportunity. The results reveal exactly what companies need to focus on to … Read more
Retaining top sales talent is just as important as attracting them. To understand why B2B sales professionals consider leaving their current roles, we surveyed 500 candidates about their key motivations. Here’s what they told us: Lack of Career Growth – 49% Nearly half of all respondents cited lack of career progression as their main reason … Read more
Hiring top sales talent is competitive, and businesses need to understand what truly motivates candidates to make a career move. We surveyed 500 B2B sales professionals to find out what drives their decision when considering a new company. Here’s what they prioritised: Compensation & Benefits – 34% It’s no surprise that a competitive salary and … Read more
Attracting and retaining great salespeople isn’t just about offering a competitive salary – it’s about understanding what truly matters to candidates. To get real insights, we asked over 300 B2B salespeople about the benefits they prioritise when considering a new job. Here’s what they said: Flexible working – 38% More than a third of sales … Read more
B2B sales roles are often demanding, with long hours, high targets, and the constant need to be available for clients and prospects. This can make it challenging to maintain a healthy work-life balance. However, achieving this balance is crucial for long-term success and personal well-being. Here, we explore strategies to help B2B sales professionals manage … Read more
Rejection is an inevitable part of the B2B sales process. Even the most seasoned sales professionals face it regularly. While it can be disheartening, learning how to overcome rejection and develop resilience and persistence is crucial for long-term success. Here, we explore strategies to help B2B salespeople navigate rejection and turn it into a stepping … Read more
In the fast-paced world of B2B sales, leveraging technology has become essential for staying ahead of the competition and meeting the demands of modern customers. From customer relationship management (CRM) systems to artificial intelligence (AI) and automation tools, the right technology can significantly enhance a salesperson’s efficiency, productivity, and success rates. Here, we explore some … Read more
In the intricate world of business-to-business (B2B) transactions, understanding the buyer’s psychology is not just beneficial; it’s crucial. The decision-making process in B2B sales is complex, influenced by logical evaluation, emotional factors, and the broader context of organisational goals. Let’s delve into the psychology of B2B buyers and outlines effective strategies for closing deals, ensuring … Read more