In today’s competitive hiring market, salary expectations play a huge role in whether businesses attract and retain top salespeople. But are companies getting it right?
We asked over 150 B2B sales professionals whether current salary trends in their industry align with their expectations – and the results give us a lot to think about.
What B2B Sales Professionals Said:
- 38% said “There’s room for improvement”
- 38% felt “Salaries are falling short”
- Only 24% believe “Salaries are competitive”
That means over three-quarters of respondents think salaries in B2B sales aren’t quite hitting the mark.
What This Means for Employers
If you’re hiring in the B2B space, these results highlight a clear gap between what companies are offering and what candidates are expecting.
Here’s what to consider:
- Review your salary bands regularly – The market moves fast. Staying competitive means staying updated.
- Look beyond the base salary – Commission, bonuses, and flexible benefits all play a role in perceived value.
- Communicate the full package – Sometimes candidates aren’t aware of the added perks and long-term growth potential – make sure you’re telling the full story.
What Candidates Want
For many sales professionals, salary reflects more than just pay – it’s recognition of their value and performance. When salaries feel stagnant or misaligned, motivation drops, and businesses risk losing talent to more competitive offers.
With 76% of B2B sales professionals calling out salaries as lacking or needing improvement, now is the time for employers to reflect on whether their offers truly align with market expectations. Looking to grow your construction team? Get in touch – we’re here to help you stay competitive and attract the talent that will drive your business forward.