In today’s competitive hiring market, candidates expect more than just a smooth interview process – they want clarity, respect, and most of all… feedback. Fast.
We recently asked over 150 B2B sales candidates: “How soon do you expect feedback after a job interview?”
The results were crystal clear:
- 1–3 days – 54%
- Within a week – 37%
- Within 24 hours – 6%
- More than a week is fine – just 3%
What does this tell us?
The majority of candidates expect to hear something back within a couple of days, and almost no one is happy to wait longer than a week.
This isn’t just about being polite. In a market where great candidates have options, delayed feedback = lost talent.
Why does fast feedback matter?
- It keeps top candidates engaged. They’re often interviewing elsewhere and will move forward with whoever moves fastest.
- It reflects your brand. The experience you give candidates during hiring says a lot about how you treat your people day to day.
- It helps avoid ghosting. Yes, clients get ghosted too – especially if the process drags.
If you want to stand out in B2B sales hiring, streamline your internal decision-making and keep candidates in the loop. A simple update – even if you’re still deciding – can make all the difference.
At Totaco, we work closely with both clients and candidates to ensure communication stays consistent and no one is left guessing.
Hiring or thinking about a move? Get in touch to see how we help sales teams hire faster and candidates land roles they love.