Totaco Ltd

B2B Sales Opportunities Across Construction, Engineering, Energy, Financial Services and IT markets

Why you’re losing great candidates: it’s all in the timing

Hiring managers, take note-your follow-up speed might be the reason your favourite candidate just disappeared.

We asked over 300 B2B sales candidates:

“How soon do you expect feedback after a job interview?” Here’s what they told us:

  • Within 24 hours – 6%
  • 1-3 days – 54%
  • Within a week – 37%
  • More than a week is fine – just 3%

Let that sink in: over 90% expect feedback within a week-and more than half are hoping for it in just 1-3 days.

What this tells us

We’re no longer in a market where candidates will wait around. Sales professionals-especially the good ones-are in demand. They’re often interviewing at multiple companies, and they’re moving fast. Slow feedback = lost opportunities. Not just for candidates, but for you too.

Why speed (still) wins

  • It builds trust. Quick follow-up shows you value the candidate’s time and effort.
  • It keeps top talent engaged. Candidates lose interest (or confidence) if things go quiet.
  • It reflects your company culture. Efficient hiring suggests efficient teams.

And let’s be honest-a delayed response feels like a red flag, whether you’re hiring a salesperson or buying software.

What you can do right now

  • Block time post-interview to debrief and align quickly with your team.
  • Communicate-even if it’s just a “we’re still discussing.”
  • Work with a recruiter who keeps the momentum going.

Want help speeding up your hiring process-and not losing candidates in the final stretch?

Get in touch with our team today.

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