Hiring top sales talent is competitive, and businesses need to understand what truly motivates candidates to make a career move. We surveyed 500 B2B sales professionals to find out what drives their decision when considering a new company. Here’s what they prioritised:
Compensation & Benefits – 34%
It’s no surprise that a competitive salary and a strong benefits package are the top priorities for B2B sales candidates. People want to feel financially rewarded for their hard work, and perks like bonuses, commission structures, healthcare, and pension contributions can be the deciding factor when choosing between job offers.
Career Growth Opportunities – 26%
Beyond immediate financial gain, candidates want clear pathways for career progression and professional development. Whether it’s structured training programs, mentorship opportunities, or a strong internal promotion culture, businesses that invest in their employees’ growth are more likely to attract and retain top talent.
Company Reputation & Market Position – 15%
A company’s reputation matters. Candidates want to work for businesses that are seen as market leaders with a strong brand and stability. A positive reputation signals long-term success, strong leadership, and a good workplace culture – all factors that contribute to job satisfaction.
Other Important Factors
While compensation, growth, and reputation ranked highest, other considerations also play a role in decision-making:
- Product or Service Quality (12%) – Salespeople want to sell something they believe in.
- Work Environment & Company Culture (8%) – A positive, supportive workplace is key.
- Training & Support (5%) – Continuous learning opportunities keep employees engaged.
What this means for employers
If you’re looking to attract top B2B sales talent, offering a competitive salary alone isn’t enough. Candidates want career progression, strong leadership, and a positive work environment. Companies that prioritise these elements will not only attract great talent but also retain them for the long haul.
Looking to build a high-performing sales team? Get in touch today – we can help you find the right people.