Attracting B2B sales talent isn’t just about offering a competitive salary – it’s about communicating the right message during the hiring process.
We surveyed over 100 B2B sales candidates to find out what messages make the biggest impact when they’re considering a new opportunity. The results reveal exactly what companies need to focus on to build trust, attract top talent, and secure the best hires.
What Matters Most to Sales Candidates?
- 38% Value Competitive Pay & Benefits
Compensation still plays a huge role in decision-making, but it’s not just about base salary. Candidates are looking at the full package – commission structures, bonuses, performance incentives, and additional perks like flexibility and healthcare.
- 31% Want Job Security & Stability
Sales professionals are looking for long-term opportunities. Uncertainty in a company’s future, unclear leadership direction, or high turnover rates can be major red flags. Candidates want to know they’re stepping into a role with stability and a company that invests in its people.
- 31% Prioritise Career Growth & Development
Salary is important, but for many, opportunities for advancement are just as crucial. Candidates want clear career progression, access to training, and leadership that supports their development. If companies can’t show a path forward, they risk losing top talent to competitors who can.
What This Means for Companies Hiring in Sales
If you want to attract and retain top B2B sales professionals, you need to communicate more than just the job title and salary.
- Show stability. Candidates want to feel secure in their next role. Highlight your company’s growth, market position, and long-term vision.
- Talk about career growth. Share examples of internal promotions, mentorship programs, and how you develop your sales team.
- Be transparent about compensation. A clear, structured commission plan and strong earning potential will always stand out.
In today’s competitive market, what you say during the hiring process matters just as much as the offer itself. Sales professionals want to feel confident in their decision to join your company.
Need help attracting top B2B sales talent? Get in touch today, and let’s build a team that drives success.