When it comes to hiring in B2B sales, salary has traditionally been the main driver. But as workplace priorities continue to evolve, companies are beginning to question whether a strong benefits package and better work-life balance can outweigh compensation in a candidate’s decision-making process. To find out what really matters to sales professionals in 2025, … Read more
Hiring managers, take note-your follow-up speed might be the reason your favourite candidate just disappeared. We asked over 300 B2B sales candidates: “How soon do you expect feedback after a job interview?” Here’s what they told us: Let that sink in: over 90% expect feedback within a week-and more than half are hoping for it … Read more
In today’s competitive hiring market, candidates expect more than just a smooth interview process – they want clarity, respect, and most of all… feedback. Fast. We recently asked over 150 B2B sales candidates: “How soon do you expect feedback after a job interview?” The results were crystal clear: What does this tell us? The majority … Read more
Career growth is one of the biggest factors in whether someone stays, leaves, or fully commits to a role – especially in B2B sales. But how often are those conversations actually happening? We asked over 300 B2B sales candidates: “How often do you expect to have a proper career development chat with your employer?” Here’s … Read more
In today’s competitive hiring market, salary expectations play a huge role in whether businesses attract and retain top salespeople. But are companies getting it right? We asked over 150 B2B sales professionals whether current salary trends in their industry align with their expectations – and the results give us a lot to think about. What … Read more
Starting a new role in B2B sales can be daunting – new targets, new products, and new company cultures to adapt to. But what makes the onboarding process smoother and more effective for salespeople? We recently surveyed over 200 B2B sales professionals to find out what they believe would make the biggest difference when starting … Read more
In the fast-paced world of B2B sales, keeping top talent motivated and engaged is no small task. Beyond offering competitive salaries and attractive benefits, one of the most effective ways to retain employees and drive performance is through consistent growth opportunities and career progression. At Totaco, we recently surveyed over 100 B2B sales professionals to … Read more
In the fast-paced world of B2B sales, staying ahead isn’t just about hitting targets – it’s about continuous learning, development, and career growth. To better understand what sales professionals prioritise when considering a new employer, we surveyed over 150 B2B sales candidates, and the results are clear: So, what does this mean for companies looking … Read more
Attracting B2B sales talent isn’t just about offering a competitive salary – it’s about communicating the right message during the hiring process. We surveyed over 100 B2B sales candidates to find out what messages make the biggest impact when they’re considering a new opportunity. The results reveal exactly what companies need to focus on to … Read more
Retaining top sales talent is just as important as attracting them. To understand why B2B sales professionals consider leaving their current roles, we surveyed 500 candidates about their key motivations. Here’s what they told us: Lack of Career Growth – 49% Nearly half of all respondents cited lack of career progression as their main reason … Read more