Title: Area Sales Manager
Industy: Industrial Coatings
Region: North UK Region
Package: £48’000 basic salary, bonus, car or allowance, laptop, benefits

We are working with a well established manufacturer in the industrial coatings sector who are continuing to invest and scale their commercial presence across the UK. They are seeking a high performing Area Sales Manager to take ownership of the North of England region, developing existing accounts while driving targeted new business activity.

You will be joining a supportive team environment with excellent technical resource behind you. The role combines account development, solution led selling, product demonstrations, and long term customer relationship management.

Key responsibilities:

• Manage and grow revenue across an established customer base
• Identify and convert new business opportunities across key industrial sectors
• Deliver product trials and technical demonstrations in partnership with internal specialists
• Maintain accurate CRM records and provide reliable forecasting
• Conduct regular customer visits in line with agreed KPIs and commercial priorities
• Attend trade events, exhibitions, and industry networking opportunities
• Contribute to wider team performance and share market insights
• Uphold brand standards and maintain strong product knowledge through ongoing training

Ideal experience:

• Proven track record in field based B2B sales
• Coatings, paint, chemicals or other industrial technical product experience preferred
• Strong communication and relationship management skills
• Skilled in new business prospecting and pipeline development
• Self motivated with strong organisational ability
• Full driving licence and based in the North

What’s on offer:

• Up to £48,000 basic salary depending on experience
• Bonus scheme with uncapped earning potential
• Company car or allowance
• Laptop and supportive sales tools provided
• Monday to Friday, field based role with flexible working
• Investment in professional development and long term career progression

If you want to play a key role in a respected coatings manufacturer with the autonomy to make a real impact, apply today or get in touch with Bryce on b.massyn@totaco.net for a confidential conversation