Regional Sales Manager, Commercial HVAC

Location: West Midlands (Field Based)
Salary: £50,000 to £70,000 Basic + £15,000 Bonus + Car Allowance
Sector: Commercial HVAC, Chillers & Heat Pumps

The Opportunity

We are working with an established European manufacturer of commercial HVAC equipment that is looking to appoint a Regional Sales Manager to develop its presence across the West Midlands.

The business manufactures and supplies a range of technically engineered heating and cooling solutions, including commercial chillers and high-capacity air source heat pumps, serving commercial, industrial and large-scale building projects.

This is a technically focused specification sales role, working directly with mechanical engineering consultants to influence equipment selection and secure specifications on new-build and refurbishment projects.

The company has an established presence in the UK and is investing in its directly employed sales team to strengthen relationships with consultants, develop new opportunities and increase market coverage.

Key Responsibilities

• Develop and manage relationships with M&E consultants, consulting engineers and other key project stakeholders across the West Midlands.

• Identify and develop new specification opportunities for commercial chillers, heat pumps and associated HVAC equipment.

• Work closely with consultants during the design and specification stages, providing technical guidance on equipment selection, system applications and product suitability.

• Review mechanical specifications, schematics and project requirements to recommend appropriate solutions.

• Build relationships with previously unengaged consulting practices to increase the manufacturer’s presence on commercial projects.

• Manage specifications and project opportunities through the sales cycle, working with contractors and other stakeholders to support conversion into orders.

• Collaborate with internal technical teams and existing regional sales partners to maximise market coverage.

• Take ownership of regional business development activity and contribute to sales targets.

Candidate Requirements

We are particularly interested in speaking with technically credible sales professionals who have experience selling commercial HVAC equipment through M&E consultants.

Ideally, you will offer:

• A background in commercial chillers, air source heat pumps, chilled water systems or closely related HVAC equipment.

• Experience in specification-led sales, particularly working with mechanical engineering consultants.

• The technical understanding to discuss system design, equipment applications and product selection confidently.

• A proven ability to develop new consultant relationships and influence project specifications.

• Experience managing a geographical sales territory and developing new business opportunities.

• Strong commercial awareness, with an understanding of how consultant specifications translate into equipment orders.

• The ability to work independently while collaborating with technical and commercial colleagues.

Experience with large commercial heating and cooling systems would be particularly advantageous.

We will also consider candidates from adjacent commercial HVAC sectors where there is clear evidence of technical specification experience and established consultant relationships.

Package

• Basic salary: £50,000 to £70,000, depending on experience.

• Performance-related bonus: Approximately £15,000 per annum at target.

• Car allowance: Approximately £5,000 to £6,000 per annum.

• Additional company benefits.

• Opportunity to join an established manufacturer investing in the development of its UK sales operation.

Interested?

If you have experience developing specifications for commercial HVAC equipment and would be interested in representing an established manufacturer with a substantial technical product portfolio, we would welcome a confidential conversation.

Apply now or contact Totaco to discuss the opportunity in confidence.