In the fast-paced world of B2B sales, professionals often face a tough decision: Is a higher salary worth sacrificing personal well-being? We posed this question to over 300 B2B sales candidates, and the results reveal a significant shift in priorities.
When asked if they would take home less money for more balance:
- 22% said yes, absolutely. Work-life harmony is non-negotiable for them.
- 43% said yes, depending on the benefits. Factors like flexible hours, remote work, or strong healthcare perks make the trade-off worthwhile.
- 15% said no, salary is most important. For them, financial security and compensation remain the top priority.
What does this mean for employers?
Companies looking to attract the best sales talent need to rethink their approach. While compensation will always matter, today’s professionals are increasingly prioritising flexibility, wellness, and quality of life. Offering competitive salaries is important, but benefits like remote work options, mental health support, and flexible scheduling could be the deciding factor in securing top performers.
Balancing pay and perks in 2025
As the workplace evolves, the idea of success in sales is shifting from just high commissions to sustainable career growth. Employers who recognize this and adapt their compensation packages accordingly will attract, retain, and empower the best talent in the industry. Are you looking to hire top-performing sales professionals who fit your company’s unique needs? Whether you’re building a high-performing team or filling key roles, we can help. Get in touch today to find the right salespeople for your company!