International Marketing Manager

Overview

A fantastic opportunity has arisen for an experienced International Marketing Manager to lead and execute global marketing strategies across multiple regions. This role requires a deep understanding of international B2B marketing, cultural adaptation, and multi-channel campaign execution to drive market penetration and brand awareness on a global scale.

Key Responsibilities

Market Research & Strategy

• Conduct in-depth market research to understand customer preferences, competitor positioning, and international market dynamics.
• Use data analytics and insights to refine marketing tactics and improve regional strategies.
• Support in developing and executing strategic marketing plans tailored for diverse global markets.
• Identify market gaps and opportunities for growth and expansion.

Brand Management & Positioning

• Drive brand awareness and establish strong market positioning across international territories.
• Develop culturally relevant product messaging and value propositions to engage local audiences.
• Oversee the creation of marketing collateral, including brochures, datasheets, case studies, and presentations.
• Collaborate with internal marketing teams to ensure consistent brand messaging and representation across regions.

Digital & Traditional Marketing

• Execute multi-channel digital and offline marketing campaigns to enhance global visibility.
• Leverage SEO, SEM, content marketing, social media, and email campaigns to generate leads and engagement.
• Optimize digital marketing strategies for different regions based on market trends and analytics.
• Plan and oversee international trade shows, events, and sponsorships to enhance brand presence.

Customer Engagement & Business Development

• Build and maintain strong relationships with key partners, distributors, and local influencers.
• Identify and develop strategic partnerships to expand market reach.
• Work closely with the Sales team to support business development and lead generation efforts.
• Utilize customer insights and feedback to refine marketing strategies and enhance product offerings.

Product Launch & Promotion

• Develop and execute product launch strategies for new and improved products in international markets.
• Ensure consistent messaging and branding across all channels and touchpoints.
• Monitor and analyze the effectiveness of product promotions and campaigns, adjusting strategies as needed.

Cross-Functional Collaboration

• Work closely with Sales, R&D, Technical, and Operations teams to align marketing initiatives with business objectives.
• Provide guidance on regional market trends and support teams in adapting strategies for international success.

Key Qualifications & Experience

• Bachelor’s degree in Marketing, International Business, or a related field.
• Minimum 5+ years of experience in international marketing, with a proven track record in managing multi-regional campaigns.
• Strong understanding of global business practices, cultural nuances, and international sales cycles.
• Experience in developing and executing B2B marketing strategies, preferably in industrial or lubricant sectors.
• Fluency or competency in at least one additional language (e.g., Polish, Spanish, Portuguese, Arabic) is desirable.
• Proficiency in SEO, SEM, social media marketing, and email automation tools.
• Strong analytical skills with experience in marketing performance tracking and reporting.
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple marketing initiatives across different time zones.
• Advanced knowledge of Microsoft Office and digital marketing platforms.

Competencies & Attributes

• Highly organized, self-motivated, and results-driven.
• A natural leader with strong stakeholder management and influencing skills.
• Strong commercial acumen, understanding ROI, margin analysis, and business growth strategies.
• Ability to adapt marketing approaches to suit different cultural and economic environments.

Reporting & Collaboration

• Reports to: Head of International
• Direct Reports: Shared management responsibility for Marketing Executive & Graphic Designer
• Works closely with Marketing, Sales, R&D, Technical, Operations, and Customer Service teams